Ovi by Nokia was the brand for Nokia's Internet services. The Ovi services could be used from a mobile device, computer (through Ovi Suite) or via the web. Nokia focused on five key service areas: Games, Maps, Media, Messaging and Music. Nokia's aim with Ovi was to include third party developers, such as operators and third-party services like Yahoo's Flickr photo site. With the announcement of Ovi Maps Player API, Nokia started to evolve their services into a platform, enabling third parties to make use of Nokia's Ovi services. Ovi was a move into the world of Internet services, where Nokia faced competition with Microsoft, Google and Apple. As of January 2012, there were exactly 10 million downloads every day, also 158 developers reached over 1 million downloads for their Applications. On 16 May 2011, Nokia announced the discontinuation of the Ovi brand and the services rebranded under the Nokia brand. The transition began in July 2011 and was completed by the end of 2012. Most of the constituent services were subsequently either closed or integrated into Microsoft's own services after its acquisition of Nokia devices and services division in 2014.